Startup · Website

A website that finally matches the practice.

A custom website and CMS for a growing Indonesian law firm. Partner-led intake, SEO foundation, content the firm owns.

Custom CMS
Partner-led intake
SEO foundation

The challenge

A growing Indonesian law firm with a website that looked like every other law firm on Google. Inbound enquiries treated them as a commodity instead of a specialist. The site was hard to update, harder to trust.

What we built

A custom website with a CMS the firm can run, structured to lead with the partner team and the practice areas they actually want. SEO foundation, schema, fast cloud hosting, content migration. WhatsApp and contact integration into the partner workflow.

The outcome

A site that matches the credibility of the practice. Inbound enquiries route directly to the partners. The firm now owns its content and its handover.

JJC Law is a partner-led firm with serious practice areas and a website that did not reflect either. Inbound treated them like every other Jakarta firm. We did not redesign a website. We redesigned how the firm shows up in a first meeting.

Lead with the people, not the practice

Law firm sites bury the partners under generic copy about "trusted legal solutions". We did the opposite. The partner team leads. Practice areas are second. The CTA goes directly to the partner who handles that area.

Partner profile page

Practice area page

Inside the build

Custom design, no templates
Arcana CMS the firm runs themselves
SEO foundation, schema, sitemap
WhatsApp + contact form into partner workflow
Content migration from the old site

Outcome

A site that matches the credibility of the practice. Inbound enquiries route to the partner who can actually help. The firm owns its content, its handover, and its hosting.

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