What a good SME website should do before it looks good
A practical look at the jobs a serious company website has to handle: trust, enquiry flow, CMS ownership, search basics, and the first sales conversation.
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A practical look at the jobs a serious company website has to handle: trust, enquiry flow, CMS ownership, search basics, and the first sales conversation.
Read postThe signs that a spreadsheet is no longer a tool, but a bottleneck. Approval chains, version drift, reporting delays, and what to build first.
Where AI helps first: document review, internal search, reporting, customer support drafts, and repeat admin work that slows the team down.
A simple way to define outcomes, boundaries, responsibilities, and handover before a project starts so both sides know what good looks like.